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Product Identity for Fredericton Technology Company

Inversa Systems

Identity & Branding

Product Identity for Fredericton Technology Company

Inversa Systems Ltd. is an engineering solutions company that provides unique condition assessment and asset integrity management services. Royama Design was asked to design the identity for their flagship product, Insight™, the world’s first commercial CAT scan system for industrial application.

The logo is a minimal design that reflects Insight’s™ ability to “see inside”—both technical and timeless. The mark is complimented with a clean, modern, typeface and anchored by a bright red-orange accent colour that stands apart in an industry laden with blues and steely-grays. The “rorange” colour is carried through the brand materials and accompanied by sharp clean lines and carbon-coloured backgrounds that provide texture and contrast.