The College of Nursing of New Brunswick serves a diverse registrant base—nurses at different stages of their careers, from different backgrounds, with different registration paths. The updated site brings clarity to that complexity, guiding each visitor through the information that applies specifically to them with a step-by-step approach that removes guesswork and reduces the need for staff to field routine inquiries.
Behind the scenes, an enterprise-level CMS gives CNNB staff the tools to keep a large, content-rich site current without relying on a developer for routine updates. Custom UX solutions —including a searchable document library, a complaints database, and guided registration workflows—were designed from the ground up to be both easy to manage and intuitive for the people using them.
Get in touch to see how Sam can elevate your brand.
