This beloved annual festival must balance ongoing brand recognition with a fresh look and feel each year to reflect its evolution.
Over a decade ago, Sam established a durable creative strategy for Harvest that appealed to its diverse audience and reflected Fredericton’s culture. Every year, he revisits and refreshes the festival’s brand identity, balancing consistency with an evolving creative strategy.
“Sam is one of my favourite humans to work with. There’s a lot of responsiveness required, and he’s absolutely incredible dealing with our crazy deadlines and last-minute requests. Sam listens. He gets things quickly and doesn’t waste time. And he’s so calm, especially when things are heated and stressful.”
Harvest has become Eastern Canada’s premiere musical experience. It has grown by any measure, including reputation, audience members and venues. Sam’s designs have kept pace, uniquely conveying the Harvest brand: great musical memories, friendly community and a touch of the unexpected.