The Sackville Festival of Early Music is a niche within a niche. While the audience for classical music generally is limited, the Festival—which presents music from the Medieval, Renaissance and Baroque periodsis even more specific. That’s where Sam came in. With a focus on expanding its profile and audience, he has designed a series of posters that have helped increase ticket sales by more than 200% in just two years. Sam’s design work has received attention beyond local audiences, nabbing him and the Festival a Music NB Awards nomination for best visual identity.
“Thanks in large part to the visual brand Sam created, we’ve been able to catch the attention of people who were not classical music enthusiasts. He has helped us have a personal connection with our audience. I really appreciate his expertise and his vision. ”